Steph Pegasiou

I develop social-first strategies rooted in culture and social insight. I focus on creating approaches that feel relevant to platforms and can scale effectively across multiple markets and teams where needed.

I define campaign and activation strategies that build from always-on thinking. I make sure ideas translate clearly across channels, markets, and formats from concept through to rollout.

I shape how brands work with influencers and creators, from strategic approach and campaign territories to briefing, content direction and review. My focus is on making creator-led work feel culturally relevant, brand-aligned and clear to execute.

I translate strategy into clear, usable frameworks for content teams. I create toolkits that bring structure and direction to how content is planned and delivered.

I shape how content teams operate, from structure and workflows to planning and delivery. I focus on creating simple, effective approaches that support consistent content over time.